MarTech Podcast ™ // Marketing + Technology = Business Growth
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MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podc...
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2416 epizoda
If SEO is actually dying, what should marketers stop doing today?
SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first techno...
One marketing lesson from Lady Gaga that every CMO should steal
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how perfo...
The Voice-First Shift Companies Can’t Ignore
Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authen...
Let's ban this phrase from AI vendor pitches forever
AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Googl...
You say you're data-driven but are you lying?
Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experienc...
The most useful AI workflow
Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500...
AI will erase this Martech category?
AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google C...
This will force a fast pivot
AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2...
Marketing innovation in the AI era
Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses in...
Will DOOH have more media spend than static billboards?
Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programma...
Marketers' biggest misconception about billboards
Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leadin...
How to start testing DOOH
Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in progr...
The most overrated screen in advertising right now
Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRo...
Big prediction for the future of the digital out-of-home industry
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains h...
From Billboards to Bottom-Funnel Results
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, speciali...
One clear sign a podcast has real market fit
Organic podcast growth depends on genuine audience reaction, not vanity metrics. Cody Gough, Podcast Growth Strategist at NerdWallet, explains how to...
The biggest trap in “going video” for a business podcast
Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scal...
Don’t trust when a brand tells you their podcast is “working”
NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultiv...
Guest swaps, SEO, or listener surveys?
Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWall...
The most common mistake in podcast titles
Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has s...
The Playbook for Sustainable, Organic Podcast Growth
Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content...
AI hype in MarTech justified?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how...
Is LinkedIn an underrated or overrated marketing channel?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of websi...
Owning and learning from mistakes
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains h...
Illuminating the Dark Funnel
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of...
How to target the top B2B podcasters
B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech...
This tool will fade after the hype
Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from tw...
The 3 most important signals to track
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explai...
Top Learnings from 2 Martech Exits
Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, b...
Intent Data Is Dead. Alpha Signals Aren’t.
Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based deman...
One signal that tells you a company is actually ready for AI agents
Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, ex...
Marketers will be embarrassed they used to do manually
AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will ab...
The most dangerous thing a marketer can automate without human oversight
AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explai...
The biggest misconception CMOs have about what AI agents can actually replace today
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of gen...
Shared Traits of CEO Heavyweights
Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Sale...
The Agentic Evolution according to Salesforce’s CMO
AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce,...
One marketing principle that stays constant across multiple companies
Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates...
The biggest mistake in building orchestration workflows
Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestrati...
Top 3 three tools in your marketing tech stack
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines...
One workflow that completely eliminated a painful manual handoff
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eli...